ABOUT US

Amici means friends and is a newly launched Swedish fashion company, influenced by youth culture and the so-called street style. A style that originally had its origins in skateboarding and surfing culture, but which today has become increasingly popular with far more people since then. With a unique design where Amici is the meaning of friendship and love, we want to convey that message through our clothes. When you wear Amici clothing, we hope you get the feeling that comes with true friendship. With a great passion for both the industry and the message, we hope that you as a customer will be satisfied with our products. 

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When it comes to our choices of products, we are very particular about the quality and fit being what we want it to be. New collections may take longer, but this is because we test them for about a month to see if the quality holds up after a number of washes. In other words, when we release a new collection, it means that we love the product and so will you.